NEWS RELEASE
BIEM SPRING/SUMMER 2012 COLLECTION DRAWS INSPIRATION FROM CITY LIFE
BIEM’s Latest Collection Embodies the Energy and Romance of Urban Living
Fashion brand BIEM is drawing inspiration from the fast-paced, structured world of urban culture, and pairing it with the softer, romantic side of city-living in its latest Spring/Summer Collection.
The theme of this exciting new collection is “City Life”, with inspiration drawn from the city’s physical structure, as well as its heart and soul. Just like the skyscrapers and architectural wonders in the city, jackets, pants, and dresses are structured with clean and angular cuts, coming in bold basic colours of black, white and blue.
Apart from the rigidity of the city, BIEM’s latest collection also reveals its softer side - an undeniable romantic ambience. Tops and blouses have evidence of such inspirations, with ruffles and the usage of soft colours like purple and pink. This results a collection of gorgeous clothes for him and her, which perfectly mirror the energy, character and sexiness of city living.
The latest collection is available for all four of BIEM’s range of clothing. BIEM Men caters specifically to young and professional men. This range offers an assortment of smart shirts, slim-cut blazers, knits, ties, and long pants. The overall mood is serious and bold but with a unique twist through fabric detailing and embellishments.
BIEM Homme is a wide range of men’s casual wear with attitude. Fitted blazers and flat- front skinny cut slacks are matched with a restyled-version of the preppy vest. The urban male stands out with ruffle details on shirts and restyled cotton pullovers.
BIEM Ladies’ range is perfect for young and urban women who are looking for beautifully cut and designed tops, pants, dresses, and more. Bold blazers, leggings and gorgeous dresses allow these modern and young women to easily move from the boardroom to the dinner party with confidence.
 BIEM also has a Weekender range. This range carries stylish tops, skirts and leggings so that the urbanite women will always look chic and fashionable even on casual days.
According to Niki Leng, the Merchandising of Manager of BIEM Malaysia, BIEM is a brand synonymous with the young and urban men and women who are both trendy and ambitious in their careers.
“Looking good is a priority with the young generation of professionals and this is precisely what you will achieve with BIEM’s latest collection. With the latest collection, BIEM goes back to the basics of city living with stylish and structured apparel that portray a professional image,” said Leng.
“But as with all of BIEM clothing, there is always an element of uniqueness and in this collection, we have infused the romance of city living into our designs,” she continued. BIEM was created in 2006 for young entrepreneurs who are just starting their journey into the working world. They are excited to portray an image of professionalism and individual style. The BIEM men and women are fashion savvy and feel right at home in the city.
BIEM’s office and casual wears are priced from only RM69.00 to RM239.00, making them affordable and accessible to middle income young professionals. BIEM is available at AEON Cheras Selatan, KL Festival City, AEON Tebrau City, and all leading department stores like Parkson, Pacific, The Store, Sogo, and others. For more information, please visit www.facebook.com/myBIEM
